The Business Of Being Trustworthy

Jukka Peltola, Co-Founder and COO at Taimi

When this post appeared in my LinkedIn feed, I instantly decided that I had to meet Jukka Peltola and interview him! A couple of weeks later, I am absolutely delighted to share with you Jukka’s brilliant conversation. Enjoy it — it is as intense as a piece of true dark chocolate.

Goodio, the vegan craft chocolate company you founded in 2015, started with the question “What if there was a food brand you